Why customers can't find your website?

Most business owners understand that they need an online platform. At the present time many customers are searching online during to buy or research a product or service. If your service or product isn’t appear when customers are looking, their currency will go somewhere else. There are many causes of not reaching website to customer. Some important causes are stated below:-

Site isn’t indexed in Google

Any site not indexed by Google won’t show up in search results. New website takes several weeks for Google to index your site. It is exclusively true for new websites as they don’t have many inbound links. Google judge the number and quality of inbound links together to sites when ranking them. It also takes time to build up your domain authority (DA). So it is not possible to earn immediate rankings for a new website.

Unfit brand

A fit or strong brand image will effect your existing and prospective clients’ to your services and products. Branding can adjust how people fell about your brand. it may drive new business and growth brand alertness.

Website penalty

Penalties can preclude your site from ranking in Google search results. If your site doesn’t maintain Google’s quality guidelines, it can permanently or temporarily eradicate your site from search results. If site gets penalized, you need to take steps to adjust your website to obtain Google’s strategies. After that, you can submit your site for reconsideration in order to get back on Google.

Having very competitive keywords

Nobody knows the exact mechanism Google uses to rank web pages. Actually much competitive keywords are very hard to rank. Long-tail keywords have lesser search volume than head terms, but they’re less competitive to rank.  By using tools like Google’s Keyword Planner identify long tail keywords with less competition. It offers the most value to your business. Targeting low competitive phrases will permit you to appear in Google results and gain more customers online.

Your site doesn’t deliver a good user experience

If your site provides a poor user experience (UX) you can never rank your site. Search engines rank valuable content and websites that supply visitors with a great experience. If your website not contains good user experience, a signal will go to Google and your site will not rank. Enhancing UX on your site can decrease bounce rates, engage visitors, and assist you rank higher in search results.

SEO

Search engine optimization (SEO) is very significant for the success of any online business. It is a set of rules for enhancing your website so that it can reach higher rankings in search engines’ organic results.

It is a great way to upgrade the quality of a web site by making it faster, user-friendly, and easier to navigate.

If you have a blog, web site, or online store, SEO can assist you get huge traffic from search engines.

Your website has been removed from Google

Google can permanently or temporarily  remove sites from its index and search results if it finds something against rules.

Three are some cause stated below that’s why Google can remove you page from search engine and from it index:-

• When your domain is entirely removed from Google your website will be removed from search engine. It is also known as Banned. 

• Penalty has a bad effect in website as well as its ranking.

• Your domain or page wasn’t penalized, but the traffic you were receiving from Google unexpectedly drops dramatically also can effect in ranking.